YouTube is the most popular video streaming platform in the world. More than two billion people log in to YouTube monthly, and there are billions of video views per day.  It has become the go-to social media platform for businesses and organizations that want to promote their brand and engage their audience with video content.

However, there is stiff competition on the platform. Getting your share of viewership will be difficult if you don’t know the best time to publish your YouTube videos. In this article, we’ll discuss the best times, days, and months to upload your videos and show you how to track your channels’ performance.


The Best Times To Post Videos On YouTube

Let’s start with the best time to publish your videos on weekends. 2 p.m. – 4 p.m. is the perfect time to upload your content on Mondays, Tuesdays, and Wednesdays, while 12 p.m. – 3 p.m. is the best time to post your videos on Thursday and Fridays. For Saturdays and Sundays, 9 a.m. – 11 a.m. is the best time to publish your video.

On weekdays, most users are active online in the evening after leaving their workplace, while mid-afternoon/evening is the prime time on weekends. It makes sense to publish your videos in the time suggested above because the YouTube algorithm takes a few hours to index new videos. If you want to target a prime time, you will have to post your content a few hours early.


Best Days To Publish Your Videos

A larger percentage of YouTubers are school-age teenagers and young adults between 18 and 34 years, so the best days to post your videos are Saturdays and Sundays. If you want to post on weekdays, you should target Thursdays and Fridays as people loosen up when the week is ending. You should avoid uploading your videos on Mondays, Tuesdays, and Wednesdays because most users will be busy at work or school.


Best Months To Post Videos On YouTube

Holidays and seasonal activities like starting school, sports, and more can affect your post’s performance. Uploading content is most productive on holiday months like December. However, your post will likely be less productive in school-starting months like September. You should decide the best months to publish your content by reviewing your target audience’s age and the kind of activities they engage in.


Use YouTube Studio To Know What Works For You

You can use the recently launched YouTube Studio to track your channel’s performance and determine what works best for you. With the YouTube studio, you won’t have to guess the best time to post; all you have to do is check your analytics to know your channel’s prime time.

Don’t forget that YouTube indexing is not instantaneous, so you should publish your content at least 2 hours before the prime time. Please note that if your brand’s channel isn’t getting over 100 views a day, the studio won’t have enough data to analyze.


Don’t Fret About The Best Time To Post If You Are Just Starting Out

If you are just starting on YouTube, you should focus more on creating valuable content for your audience, optimizing your videos, and growing your channel. Also, rather than wait several months to grow your channel, you can take it to the next level by buying real likes, views, and comments for your videos. This will give you more credibility and increase your brand’s engagement.

Finally, you should be consistent in whatever strategy you adopt. While you are using the tips on the best time to post, you must publish high-quality content to get your brand more engagement.