Can You Turn a Profit From an Online Sportsbook?

If you’re an entrepreneur, you might have noticed that gambling has moved into the online medium and has become far more accessible to numerous people. In this case, you might want to start your own sportsbook to gain a profit from the bets.

But the question is if you can turn a profit right now, as we speak. Is the competition too large or is it just the right time to jump on the bandwagon? Let’s find out by looking at some statistics and facts regarding the current state of online gambling and sportsbook.


How Sportsbooks Make Money

These days, sportsbooks no longer take the time to calculate the odds manually. They operate using complex technologies that are usually outsourced from third-party companies. In any case, these odds usually work in the sportsbook’s favor, as the way they are calculated is slightly more in favor towards the sportsbook rather than the bettor.

Many of these sportsbooks rely on powerful artificial intelligence algorithms to determine the possible outcome of various elements – such as the final score, the percentage of ball possession, and so forth. In short, the AI takes care of the sportsbook’s profit by eliminating a major part of the risk.


Sportsbooks in the 2020s

It hasn’t been all that long since the beginning of the 2020 Covid-19 pandemic. You most likely remember how it all started and what a sheer amount of panic there was. Just about every brick and mortar business was shut down – and that includes casinos and sportsbooks. So, as a result, they have moved into the online medium.

The outcome? In a single year, online sports betting has increased dramatically, with legal sports betting becoming available in more states than ever before. Not only that, but the total revenue has also seen a drastic increase. Sure, it’s not as much as traditional casinos would make during regular times, but it was more than enough to keep profits above high waters.

Overall, the third calendar year of legal sports betting activity in the US saw more money wagered and higher revenues than ever before. More than $240 million wound up back in state treasuries.


Should You Jump on the Bandwagon?

After learning all of this, you might still be in doubt about whether you should start your own sportsbook or not right now. The short answer is yes. You see, given the fact that we’re still far away from a totally open physical market, going fully digital is a safe bet (pun intended) now.

The thing is, while the market is evolving, it’s still fairly young and there’s still plenty of room for competitors to rise up. Not to mention that regular bettors prefer betting at multiple sportsbooks, each with slightly differing odds, to increase their chances of winning.


With that said, make sure to use a trusted iGaming project environment and invest wisely when opening your sportsbook for business. You’ll need to put aside at least a few million dollars if you want to get everything up and running. We know it’s not cheap, but the ROI is more than worth it if you can afford to make such an investment.

Don’t be a cheapskate when it comes to hiring good developers, marketers, and investing in good infrastructure. Make sure to offer your potential clients numerous payment options so that they won’t feel limited. Also, don’t forget about implementing anti-fraud technologies and update all your software to the newest version. Finally, make your sportsbook accessible from any platform – be it PC, smartphone, or other smart devices.


The Bottom Line

As long as you have enough money to invest, diving into the online sportsbook market is well worth it. Ideally, you’ll want to get in on the action sooner rather than later. Even still, you can make a significant profit by investing smart and taking calculated risks