Customer-relationship management (CRM) is an advanced technology composed of practices, strategies and schemes that is used by companies to administer relationships and engagements with their customers and potential clients. It helps businesses analyze customer interactions and statistics in order to improve the relationships they have with clients and benefitting sales developments.

In simpler terms, we can say that customer-relationship marketing is a tool that is used by agencies to increase marketing sales and just improving their business. No one wants to invest in a company that has unreliable customer service. CRM takes care of that concern for everyone.



CRM software is a collection of programs that comprises of a broad set of applications which are fabricated to assist businesses in governing a lot of the following business actions:

  • Customer data
  • Client interaction
  • Accessing corporate information
  • Computerize sales
  • Track leads
  • Customer support
  • Support vendor/partner communications, etc.
  • Connect you to other business applications

We can say that CRM software is designed to help organizations meet the long-range objectives and goals of customer-relationship management.


Following are the types of different CRM technologies offered by different vendors and corporations:


  • On-premises CRM: This system manages the burden of management, privacy, safety, command and sustenance of the database including all information of the organization using the CRM software.
  • Open-source CRM: This system of CRM technology uses open source applications (programs in which the source code is available to the general public for use and making changes.) It gives businesses command over the CRM solution.
  • Cloud-based CRM: Cloud CRM means all the customer relationship management technology in which all the CRM software, CRM equipment and the corporation’s client data is stored in the cloud and is delivered to end-users through the Internet.



There a number of constituents of CRM software technology that are essential to run a successful business. Some of these unique components are:

  1. Salesforce automation
  2. Lead management
  3. Contact center automation
  4. Location-based services
  5. Marketing mechanization
  6. Human resource management
  7. Business reporting
  8. Analytics, etc.



CRM is used in many fields, such as human resources, accounting, marketing, sales. But it has proved to be a game-changer for lawyers.

Lawyers need to manage their client relationships because they deal with an ample amount of information. To them, data organization is crucial. In simpler terms, if lawyers use CRM to manage their relationships and client information, they’ll avail satisfied customers, repeat business and referrals. It also helps them get more work done in lesser time. Seeing efficiency from lawyers will make their clients trust them more.

Lawyers can use CRM software that is easy to use and will help in business development, following up on leads, good customer service and for communication within their firms.

CRM systems such as help lawyers access public domain information as well as providence various services and perks such as:

  • Intranet
  • Accounting
  • Mobile access
  • New customers
  • A public information portal, etc.