According to Adobe flow analysis shows customer movement through your apps and websites.

With the flow analysis, you can:

  • Visualize the customer journey through your website or application
  • Analyze where customers go before and after specified checkpoints, such as entry, a specific dimension, or exit
  • Create segments by designating a specific point in a chosen path

Sounds like something you might be interested in?

 

How to get started with Adobe analysis workspace

You can find Analysis Workspace in Adobe on the top navigation bar of Adobe

First off, administrators will have to add you to a group with the Create Projects in Analysis Workspace before you can create an Analysis Workspace project.

Once you in, you can choose from one of Adobe’s preset templates if you don’t want to create your own Analysis Workspace. This is located on the left-hand side of the Workspace landing page. Once you choose a template, it will automatically apply their set-up to your data.

Analysis Workspace’s left sidebar has the majority of navigation you’ll need in the tool. You can tinker with them as like if you know what you are doing but it does take a while to familiarize yourself with it.

 

So what about the landing page?

If there is one thing you could do today to greatly improve the call to action marketing that would be to use landing pages on your website.

A landing page is a web page, specifically designed for the purpose of converting visitors to your site into leads as it provides you with the means for getting an email address. This is principally used for a marketing or advertising campaign. The success of your campaigns can be visualized via Adobe’s Advertising Analytics.

You can either have a Lead generation landing page or click-Through landing page typically used for e-commerce

Note that a landing page is very different from the home page of your website.

 

Tip:

When it comes to paid advertising, having fewer links on your landing page is more effective to increase conversion rates. This is due to fewer available distractions.

In a nutshell having a landing page on your website is a significant investment but a vital one. Using a landing page in tandem with flow analysis will enable you to design better marketing campaigns.