Whether your business has been around 5 years or 20 years, celebrating its anniversary is crucial to highlight its journey. Hosting a business anniversary allows everyone to take a moment to be proud of the success the organization has achieved over a certain period of time. Not only is it the ultimate morale-booster, but it also helps raise awareness about the company.
The fact is that you have earned it and so have your employees. You can take advantage of the opportunity to bring positive traction to your business. Besides, you could give back to the community or your clients by creating the perfect marketing strategy to promote your 5 years or 10 year business anniversary. The following strategies will help provide meaningful insight to customers on how the business grew since its inception.
- Start Talking
Congratulations on making it this far. It is time that you started talking. Tell a story about your business growth to customers to get them involved. There is no reason for you to feel shy. You should reach out to a TV or local radio station to book an interview centered on the business anniversary. To ensure that you make the most of the opportunity, you need to do your homework on company history and statistics. However, it does not mean that you cannot have some fun with the host.
Crack some sarcastic jokes about initial mistakes and facts about your business to encourage viewers and listeners to take an interest in what you have to say. There is just so much that you can talk about. Let your loyal customers know just how much they mean to you and that they are the reason behind the celebration. It will only help boost customer loyalty.
- Host a Giveaway or Sale
Another great way to celebrate your business anniversary and market your business at the same time is by hosting a giveaway or sale. Send an email to your customers about the upcoming celebration and entice them to join in on the fun by offering a reward to them such as a voucher, promotion code, or freebies. It will boost attendance. You can use PosterMyWall to create social media content, flyers, posters, videos, menus, and just about everything to help you deliver the good news in the best way possible. It is an online poster maker that enables you to create anything you want. Then, you can spread the word on Instagram and Facebook.
- Create a Custom Landing and Campaign Page
When it comes to celebrating your business anniversary, you need to utilize the moment to do some creative branding. A great tip that you should consider is creating a special landing page to celebrate the anniversary. The web page can be linked to all social media posts that feature #tbt and other hashtags to tell fun facts about the company. Invest in branding for the anniversary. You could include a special slogan and create an amazing campaign.
The custom landing and campaign page you create could offer an online sale to customers. It provides you with an opportunity to boost sales and attract as many new customers as possible. When you shower the success on your customers, they will also feel excited about your brand.
- Prepare a Creative Media Pitch
Most people are not interested in business anniversaries. This is why you need to prepare a creative media pitch that talks about how your business has evolved and served them over the years. Take a unique approach to your media pitch to grab attention and boost awareness. Opt for an attention-grabbing pitch such as a multimedia package, a company culture story, or an interview with the SEO. You simply cannot rely on a basic press release Instead, you have to think outside the box. Think about what moves people and create a media pitch based on that.
- Hit the Streets
Sometimes, it is just best to get out there by hitting the streets. Get behind the wheel of your business and invest in getting notice. You could take the company vehicle for a ride across the city by wrapping it with eye-catching colors that reflect your brand logo. It will enable you to advertise your anniversary. Drive through heavily populated, traffic-dense areas for maximum reach. You can even pass out branded freebies such as snacks, lanyards, keychains, or water bottles to get people excited.
Always remember that you need to strive towards creating a connection with your target audience. Another thing that you can do is get custom branded shirts for employees and offer a free carwash service to customers. Besides this, you could get your employees involved in community cleaning. The options are endless as long as you are creative.
- Consider Social Media Management
An amazing way to celebrate your business anniversary is by focusing on social media management. You can hire a social media management company for the perfect marketing strategy to cash in on different platforms. Their creative team can help craft branded business anniversary posts for social media. They could even create a branded business anniversary video that you can post on YouTube to share your story. Strategic planning and follow-up PR will allow your business to increase reach.
Even though social media management might not serve as a showy message to the public, it will still help you get the message across that your business is turning 5, 10, or any other age. Hire the best company for a social media brand anniversary campaign unlike any other. It will help you stand out in your industry. You could even get customers to share posts with your products and reshare them. It will help you improve your online presence.
Celebrate Your Business Anniversary
Once you have finished reading our post, you will know how to celebrate your business anniversary in the best way possible. Each tip suggested above will enable your business to leverage the opportunity and raise awareness. So, what are you waiting for? You need to get to work.