If you already have a store on the Internet, you are probably tormented by the question: “How to attract more visitors?” After all, traffic is the core of your business. More traffic means more conversions. Less traffic is the death of the product.
Perhaps you’ve put in the time and effort to create a truly great website, have a great assortment, and have everything ready to launch your sales. Or maybe you’ve tried several tactics to drive traffic and are stumped – it doesn’t grow anymore, and you don’t know what to do.
It doesn’t matter if you’re trying to reach your first or 1,000th customer; increasing traffic to your online store is an essential part of growing your business.
It can be challenging to attract traffic. Sometimes it is even very costly – in terms of time and money. Therefore, in this article, we’ll look at proven, low-cost strategies to drive traffic to your site.
Use social media ads
Forbes writes that one of the main reasons social media marketing is so effective is that brands can hyper-target ideal clients based on exact. With paid social media advertising, you can create targeted campaigns that clearly target your audience.
The best platforms for advertising now are Facebook, Instagram, Pinterest, and YouTube.
2. Use influencers
Influencer marketing is a great new way to drive traffic to your website. Influential people and bloggers have a very loyal audience that listens to them and buys what they recommend. The trust in these influencers is very high. Therefore, your sales will increase from such cooperation.
Statista says that 57 percent of social media users between the ages of 18 and 24 said they share the same hobbies or interests with influencers. More than ever, social media users buy and make buying decisions as they listen to their favorite bloggers.
To order advertising from a blogger, you will need to study his sphere of influence, find where your interests intersect, and start a conversation.
3. Optimize your search engine rankings
The easiest way to find new customers for your site is to increase your search engine rankings.
When potential customers search for your online store but can’t find you, you miss out on a vast amount of free traffic. Did you know that the top 3 sites that appear when you search on Google take 75% of all search traffic?
Use SEO optimization tools to increase your likelihood of ranking in search engine results. Here are some tips:
- Create a blog that will add value to your audience and include target keywords to the blog posts
- Add external links leading to experts in your domain
- Supplement target keywords in all meta tag descriptions and images of your products
- Build a network of internal links for Google to index your site
- Build links to your site from other reputable sites
- Optimize your site to run at top speed
By making such efforts all the time, you will not get the result quickly, but it will work in the long term.
4. Use Google Ads
Google Ads offers a unique opportunity to advertise your products and services directly to people who are actively looking for them so that these ads are targeted to your target audience.
Google gives you the ability to show your ad to users of the two most significant search engines in the world: Google and its sub-project, YouTube. This platform is quite complex, and it may not be easy for beginners to understand it right away. However, the effort is worth it because Google is the most visited site in the world.
5. Develop a referral program
Referral marketing is a reasonably economical way to get new traffic. It is a potent tool because many of us make decisions based on feedback and recommendations.
Therefore, all you need to do is encourage your customers to leave reviews, reviews, and other interactions with your products/services. That being said, you can reward them with discounts, gifts, and priority delivery.
6. Use email newsletters
Email marketing is a great method to increase traffic to your store. Email is a great way to attract, engage and retain customers.
Email marketing requires planning and careful letter writing. It would work once you make sure that every email in your recipient’s inbox contains valuable information. Also, make sure that your mailing list can bypass the recipient’s spam filters and do not use dirty promotion methods in this area. It will end badly for your reputation.
Take the time to customize:
- a welcome letter for new subscribers
- reminders about promotions
- offering additional discounts for old customers
- request for a review after purchasing the product
Remember the crucial point – always use a call to action. It is your conversion strategy.
7. Drive traffic with content marketing
Content marketing is about creating valuable and engaging content to solve your customers’ problems. When you make such content, you increase the loyalty of future buyers and gain trust and customers’ stream of traffic to your website.
At the same time, you can not limit yourself in creating content: it can be a blog on your website, a podcast, videos on YouTube, or just detailed instructions.
Good content marketing gets indexed by search engines, and you get additional traffic for free.
8. Use contests and giveaways
Contests and giveaways have already fallen in love with all users of social networks.
When you run a contest or give out prizes, a massive stream of users shares information about the action in their social networks or with their friends and family.
With contests like these, you can quickly attract more visitors to your store by offering exciting prizes in exchange for your customers’ engagement. Prizes and awards are powerful incentives to attract both current and new customers to your store.
Even if you learn to attract more users to your site using these low-cost methods, you will notice that the traffic flow will become constant and increasing all the time. At the same time, you will not notice how you will become a website and business owner and a marketer, and an effective digital entrepreneur.
Remember that the more traffic you get for your website, the more customers you will get for your business.
It is vital to figure out which methods will suit you best, find your target audience and not be afraid to experiment. Any custom software development can create a set of marketing tactics for you if you don’t know where to start. An excellent digital marketing strategy is a mix of short-term and long-term tactics that work in tandem.
Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.