Search engine optimization or SEO for short has revolutionized the way businesses create and post content online. It offers many opportunities for different types of companies. There is great potential if it is used effectively. In today’s tech-savvy world, it is vital for businesses to use internet to reach out to customers.
SEO provides a framework of how to target customers. If you are an ecommerce business then SEO is the most important source of sales. Businesses have ditched the traditional marketing methods and have started to use SEO services as it is cost effective and provides the best results. An ecommerce business should know how to use it to its benefit. This post will guide you to use SEO tactics and increase sales.
Conduct Keyword Research
The truth about SEO is that it heavily relies on keywords, which is why it is vital for ecommerce businesses to conduct a keyword research. There are various keywords which are being used in different industries. It can be difficult to conduct the research by yourself which is why SEO tools and an SEO audit checklist should be used to do it for you. These tools will provide you with quick results. The keywords that you obtain should be incorporated into the website to generate the maximum amount of traffic and to rank higher for those relevant keywords.
Keep an Eye on Competitors
If you want to get ahead with your business then it is important to keep an eye on competitors. You need to know about their every move so that you can adopt your SEO strategy according to that. Check out the keywords which competitors use and the type of content they create. Do they use videos and pictures? As they are both highly effective for generating traffic.
Hire SEO Experts
If you are having trouble with driving ecommerce sales and nothing seems to be working then it might be time to consider ecommerce SEO services. There are plenty of SEO experts which provide amazing services to make your website appear attractive and help generate much needed traffic. As a rule of thumb, it is advised to consider an SEO services company which has a solid reputation in the market and operates in the market that you are working in. According to this Etsy SEO guide, the long term goal of your ecommerce store should be to retain customers and generate new ones at the same time.
Start Blogging
One of the easiest and most effective ways to drive ecommerce sales and generate traffic to your website is by blogging. Make sure to incorporate all the hottest keywords into your blog posts to drive the maximum amount of traffic. There are many benefits of blogging such as an increased level of trust by customers, the idea of your business being the market leader and having the power to influence the industry. Blogging is essential to increasing market share.
Use Product Names in Keywords and Descriptions
Keywords should be long and not short. The longer the keywords the better, also make sure to use product names in keywords along with descriptions. This will help increase the chances of the business appearing in different searches.
Have a simple Website Architecture
The website architecture plays a huge role when it comes to driving ecommerce sales. Visitors do not have the time and day to go through your website and understand it which is why you need to have a simple website architecture that encourages customers to browse through the website and make a purchase.
The website should be welcoming instead of being complicated. No one likes a website which is hard to understand. Focus on font colors which are catchy and attractive. Make sure to place a limited amount of options on the website and do not bombard it with many things. This means a simple pattern should be followed for the entire website so that customers do not get confused.
Easy to Use Website
The user-interface of the website is different from the website architecture. The website should be easy to use so as to ensure that you customers can easily use it to find what they want and immediately buy it instead of unnecessary options and requirements.
Optimize the Site for Mobile Devices
As more and more people start using mobile devices, it is important to optimize the site for the usage on smartphones. This means creating a layout which is easy for mobile users to understand. Google has even made it necessary for websites to provide an efficient site for mobile devices.
Use Pictures and Videos
Sometimes, words are not as effective as pictures and videos. If you want to catch the attention of customers and drive ecommerce sales then you need to use pictures and videos along with keywords to generate more traffic and truly engage with the customers.
Improve the Page Loading Speed
Not many ecommerce sites consider it as important but a page that takes too long to load would be have its ranking penalized by search engines. Sometimes this is what could prevent a visitor from making a purchasing. You need to retain visitors to your site and the best way to do it by improving the page loading speed. Choose a design for the website that isn’t too complicated as it would slow down the page. An option which could be considered is upgrade of the web hosting service. Do not make the mistake of going for the cheapest option as it could cost you in the long run.
Use Social Media to Drive Traffic
We live in the age of social media which is why ecommerce businesses should use social media to drive traffic. It is one of the most cost effective ways to drive traffic to the online store. Engage with your fans and let them know the latest sales and keep them updated on all the latest news. Having a website does not mean that social media should not be used. Social media is a supplement to your website and should be used effectively.