Anchors and backlinks and keywords, oh my! The jungle that is Search Engine Optimization seems a wild and fearsome one at best. For the small business owner, this idea can be even more daunting.

In fact, many people don’t believe that SEO can be used effectively by small companies. SEO is best left to the ‘big dogs,’ right? The Fortune 500 Companies, the ones that gross billions of dollars every year without even thinking about it. SEO isn’t for small businesses. Or so they say.

The truth is that all small businesses should utilize SEO, and must practice best optimization methods in order to keep their business competitive. There are lots of various concerns that keep people from optimizing their business practices for a better ROI, many of them standing in the way of a businesses’ future success. Let’s take a look at some of them!


SEO is complicated; I don’t have time.

Feeling overwhelmed is an absolute factor for small businesses thinking about optimizing their SEO in Auckland. Fortunately, we live in a world chock-full ofresources about the art of SEO, available to check out right at our fingertips! Your SEO strategy will determine the ultimate rise or fall of your business. Once you start wading into the waters of SEO, you’ll find that you can learn to swim in no time!

If you still find yourself stuck, there are many businesses that would be more than willing to help you succeed in your online marketing strategy. Most offer personalized or custom plans that are tailored specifically for your business, according to an SEO consultant in Melbourne.

I don’t have a strong online presence anyway. Why bother?

Not all small businesses have products or services that fit around a contemporary online marketing strategy. And that’s perfectly fine! However, keep in mind that the 21st century requires some part of your business to appear online, no matter how small. In a study done by Forbes, businesses achieve a 125% ROI using best SEO practices. But that’s the good news.

The bad news is that sites without proper design, keywords, and other SEO basics may actually lose business from potential consumers, according to a study done by SIGCHI. If you don’t prioritize your online presence as a small business owner, you may be negatively affecting everything that you’ve worked so hard to achieve.

I don’t know where to begin.

There are lots of places to start with your SEO integration plan, so there’s no need to stress! There’s no right or wrong place to start while optimizing your content. Once you get started, most of the difficult dirty work is over for good. In fact, many SEO companies help small business owners create long term solutions that don’t need constant resources, like SEO Auckland.

Don’t wait any longer to ensure your businesses’ success. Invest in your company’s SEO strategy now for a ROI you just can’t beat. You’ll be glad you did.