Blog posts succeed when they reach the largest possible number of your target audience. It is essential that your posts are as accessible as you can make them, for people all over and in all circumstances. A few simple changes and steps can make your blog post so much more accessible to people, making it easier to consume.
Read on to discover some of the best ways you can make your blog more accessible…
Have an audio option
One of the best ways that you can make your blog posts more accessible is to be able to hear them as well as to read them.
Providing an audio option will make your content accessible to those who are visually impaired, dyslexic, or would simply prefer to listen than read.
Clearly label all links and buttons
This too can have an audio option, and you should clearly label all buttons and links to aid in showing what they each do and where they go. Optimising your blog page is something that yourDallas SEO company can help you to do, improving access and your SEO at the same time.
Choose contrasting backgrounds and font colours
Far too many blogs, websites and pages try to look flashy and eye-catching with fancy page designs that actually impair readability and function. There are pages done up in all kinds of colours with little thought to how difficult that makes it to actually read what the content says.
Classic dark fonts on light backgrounds are easier to pick out and understand.
If a design choice looks good but hinders comprehension, it’s a poor design choice.
Choose a clear, correctly sized font
Similarly, the font you choose can determine whether your content isaccessible or illegible. Select a simple and clear font, not one that resembles the signature of a doctor or an artist, and size it as needed.
Your writing should be large enough that it can be seen from a short distance, with bigger headings and titles so these can be picked out.
Utilise white space
Having too much clutter, too densely worded paragraphs and too little space on your page can make it harder to see, scan and read.
White space is incredibly helpful when looking at a piece of content. It allows you to take in the different headings, get a grasp of the topic and scan it with greater ease. It can also help you to prioritise what is important.
For instance, you can leave a key statement as a single sentence paragraph to draw the eye.
Use straightforward language
No matter who your blog post is aimed at, heavy-handed language with unnecessarily wordy sentences, technical terms and acronyms is rarely a good idea.
For individuals with dyslexia or similar, having words with four syllables and dense paragraphs can hinder their ability to take your meaning in.
Focus on clear, concise language and your content will similarly be clear.
Final thoughts
There are many ways you can make both your content and your webpage at large more accessible for everyone, and doing so is simply good practice today.
The more people who can read, hear, reach and understand your content, the more easily you can explain your point and the more likely you are to achieve your goals. Take the above steps and get working to make your content more accessible to all individuals today.