The challenge to increase website traffic for businesses in Singapore has become less complicated because of the SEO techniques that are found on the Internet. With that, businesses can create better strategies that provide results, actual traffic.
Many people say SEO is dead, but it’s not, it’s just changing, because as long as the Internet continues to exist, SEO would never cease. Consequently, it would be more accurate to say that the old SEO practices are not as effective. Such as submitting to search engines, religiously spamming, writing for bots than people, and keyword stuffing.
Thus, a most urgent question stands: how would you increase traffic from search engines like Google without doing these dated SEO habits?
In 2020, say goodbye to the traditional SEO practices because those are no longer effective in today’s climate.
As search engines optimization improves in Singapore, the old SEO techniques become obsolete. Hence, it has also become difficult to drive traffic. To have better strategies for your next campaign, let’s look at these SEO techniques for 2020.
- Discover Untapped Keywords on Forum Sites
Keyword research should be your first step for any SEO campaign. It will help you know what people are looking for in your business and what people are searching for on the Internet. In short, keyword research is your guide to create SEO marketing strategies in other countries, not just in Singapore.
To make your keyword research more effective, here are some tips below:
- Create content from the questions you can find on popular message boards like Quora and Reddit.
- Use Ahrefs Site Explorer to look for content gaps on your site, once found, fill them!
- Look at the first ranking page to check your keyword “True Traffic Potential”.
- Identify Informational, Navigational, And Transactional Keywords—these categories drive in the relevant traffic.
- Optimize the keywords of your content for voice search.
- Use Google RankBrain to Optimize Your Site
Since Google announced RankBrain back in 2015, many businesses across the world use it to know how they interact with search results, and it has been a game-changer to search engine optimization.
Before you can use RankBrain to optimize your site’s traffic, you must first learn its objective:
- Understand your search questions and keywords.
- Examine and figure out how you interact with the search results and evaluate the overall user experience.
Here’s an example of how it works:
Many people from around the world search for the word “COVID-19”, they search for many phrases like symptoms, cure, preventives measures, quarantines restrictions, etc.
For you to find the searcher’s intent (COVID-19), you must depend on RankBrain, because it helps you make the best guess based on the user’s search history. Like the searcher’s location, habits, and more.
Once you’ve learned what the user’s intentions are, it will be easier for you to produce content and create SEO digital marketing strategies that are relevant to the current situation. The more relevant your content, the better, because, more people will click on your results, and in that way, Google will rank your site higher as you become more visible.
- Update, Upgrade, and Republish Old Blog Posts
This concept works best if you have already published some blog articles in the past. Instead of writing a new post, you will just add new information related to its topic. You can update or add more information. With that, Google will notice that this blog has an update which makes it more relevant. It’s like having a newly improved version of that post which you can share on social media, and that would increase your traffic. However, that still depends on how entertaining and relevant your content is.
- Steal Your Competitor’s New Keywords in Real-Time
As what most people say, “keep your friends close, but keep your enemies closer”. In terms of business, keep tabs of your competitors’ SEO marketing strategy in Singapore by observing their keywords.
The best way to observe your competitor’s keyword is by using Ahrefs Site Explorer, where you will receive detailed reports about their keyword once you enter your competitor’s domain name, then check the “Organic keywords” report.
Here’s the step-by-step on how to do it: Site Explorer > Enter competitor’s domain > Organic search > Organic keywords.
So, if your competitor‘s keyword target changes, you may also likely want to change your target keyword.
- Find the Number of Websites with the Exact Title of Your Content
Of course, you want a title that differentiates your content from others. To do that, you have to find out the exact results that use the same keyword in the title tag. To do that you have to use the advanced Google search command—allintitle: type this with your keyword or search phrase (with no spaces and quotes).
Once done, Google will populate page titles that include the exact search phrase you use. There, you will find who ranks first on the search results, and you will be able to observe and measure how their rankings went first. In that way, you now have an idea on how to improve your rankings before you can even publish your content.
- Figure Out the Keyword Golden Ratio of the Keyword
Keyword golden ratio (KGR) is a data-driven analysis to find keywords that are mostly topics on the Internet. If you were able to figure out the KGR and publish content related to the keyword, then your post should rank in the top 50 for the next few days, sometimes hours.
Now that you know how to get the number of allintitle results, and you know what KGR means, it’s time to do some math to know if the keyword you used produces traffic or not.
To find the KGR, you have to divide the allintitle results by the monthly search volume (use Google Keyword Planner to get the month search volume).
For example, your allintitle results are nine, and the monthly search volume is 40, if you divide these two factors, you will get 0.25, and that’s the golden ratio. A bad ratio is anything higher than one.
7. Find Broken Link Building Opportunities on Wikipedia
As what most people used to say, you can find opportunities in unexpected places. In terms of SEO marketing strategy, you can find link building opportunities on Wikipedia by using broken or dead links.
Broken and dead links are web pages that no longer work, but benefit you because you can recreate a version of the content it has and reach out to webmasters who link to that content and ask them to replace the broken ones with a link you recently created. That way, you are marketing what you have without obviously promoting your products itself.
In short, broken link building has it all, but don’t worry this is a white hat SEO, which means it’s safe and powerful to increase your business traffic. However, there’s one problem, and that’s finding broken links unless you know Wikipedia’s editing system.
Nevertheless, here’s how to find broken links.
- Search – site:wikipedia.org [keyword] + “dead link”.
- Visit a page that’s relevant to your site in the search results.
- Click the control tab + letter F and search for “dead link”.
- Your browser immediately jumps to where the “dead link”, usually they are in the reference section of Wikipedia.
- Write Mini Blog Posts for YouTube Descriptions
For sure you know that YouTube videos are dominating the Google search results as there are millions of users using it. Therefore, you have to make your videos more interesting, and the best way to do that is to add video descriptions and don’t forget to incorporate your target keywords.
- Hack Wikipedia for Keyword and Topic Ideas
If you have keyword and topic blocks, then feel free to hack Wikipedia and get some ideas. Before that, you have to stop using the Google Keyword Planner, because hacking Wikipedia works best.
Wikipedia is like a keyword and topic generator that your competitors don’t know about, and it does not give you close variations of the keywords of your seed keywords like Google Keyword Planner does.
What Wikipedia can provide you with are subtopics of your seed keyword. For example, your search for the word “insurance”, you will be provided with subtopics like types of insurance, legalities, methods, marketing, and more.
So, how should you hack Wikipedia?
- Look for the search box.
- Type a word (related to your keyword or product).
- Go to the content box.
- Click the subcategory.
- Now look closely at the words highlighted in blue, and that will help you formulate your ideas.
Every year, new SEO techniques will occur depending on the trends and user behaviour. Nothing that you’ve learned a year ago will be the same today. So, be ready for changes. Keep yourself and your business abreast of trends.
To know more how to apply these SEO techniques, feel free to contact an SEO agency in Singapore like OOm. With their SEO digital marketing, they can drive and increase your traffic.
Which of these SEO TECHNIQUES would you want to try? Let us know in a comment below.