When you have ten to fifteen minutes to consume any content online, it’s essential to perceive it as beautifully designed rather than dull. Since your website is an integral part of your business, you should invest in its looks and functionality.

If you’re still having doubts about hiring a good web designer or an agency, we’re here to help you. We’ll explain the importance of design to keep your potential customers and help you grow your business.

The Importance of the First Impression

Everyone who gets to your website will judge how it looks and works in a matter of seconds. If it seems outdated or slightly chaotic, it will deter them from your product, and they might not be willing to buy it. That’s why it’s so important to have a website that represents you in the best conceivable way.

With a modern and minimalistic website, the audience will feel welcome on your page, especially if they can easily navigate it. On the other hand, if you have an outdated website packed with ads, your business might seem aloof, and nobody will want to stay there one second longer.

Web design is a powerful tool to make your brand recognizable to a broader audience. Should you want to keep them on your website, it must be intuitive and packed with useful content. Once they stay on your page, the chances are higher that they’ll want to buy something from you.

SEO Strategy

Web design elements and practices heavily influence the ranking of your published content. If you want to become more visible, your on-page SEO has to be impeccable, and that brings us back to your website. Aside from the content you’re writing, web design can also influence SEO, and its code needs to be SEO-friendly. If you want to ensure your website’s visibility, the experts from Beanstalk Web Solutions suggest hiring a professional to create a website that will become a reflection of your brand. What’s more, you’ll get a conversion-optimized website with marketing campaigns that will improve your metrics and grow ROI.

Creating Trust

People don’t have trust in anything that’s poorly designed, from phones, TVs, and catalogs to websites. If it seems that you haven’t put a lot of effort into it, the question everyone starts asking is whether you’ll do the same with your projects. Attention to detail is crucial, and your website should be impeccable as it’s your best advertisement.

When you show your future customers what you can do and how successful you are, it will create more business opportunities.

Be Different

Competitors are always checking each other only to see how to position themselves on the market. That means that your website has to have something your competitors lack.

If all their websites are flashy, you can create a minimalistic design, or if you’re jolly and informal, you can choose a more formal layout. Of course, it all depends on the business profile as well as your vision of the brand itself.

Your website plays a vital role in your online presence. If you’re motivated to get the best results, you’ll have to invest in a website that people would be eager to visit.