According to a recent study, nearly 90 million Americans have researched about a healthcare topic online. In 2019, about 80% of all patients went online to search for medical-related information and practices. By now, if you are running a health business, you understand that connecting with the right audience is significantly essential, especially if you are looking to create awareness, generate leads and drive traffic to your website.
SEO (Search Engine Optimization) is the science of getting your medical business website at the top of the SERPs (Search Engine Results Page), such as Google, Bing, and many others. SEO is essential when it comes to marketing your medical business. You want your potential patients to arrive at your website the moment they search for health-related content on a search engine.
Therefore, to get to the first page for an organic search, you’ll need a competent Search Engine Optimization agency, fireproof healthcare SEO strategy, and time.
Why Is SEO Important for Medical Businesses?
SEO is significantly vital for medical business growth since it helps attract new patients informing them of services offered. Ranking on the search engine’s first page is useless if you don’t have quality content potential clients need. According to Numana Medical, a strong SEO strategy is one that not only drives traffic to your website but also builds credibility and authority in your industry niche.
Producing content that potential patients want to read creates trust and credibility, showing you are reliable and will be dependable when the time arises. It makes them more likely to visit your facility or refer your services to someone in their time of need.
Ideally, SEO works to get a potential client to interact with you online. A good SEO strategy, however, will get the attention of potential patients, and persuade them to take the next step and sign-up for your services.
Why would anyone invest in medical SEO?
Let’s face it, doing things the old way hasn’t worked for a while, and thanks to the digital evolution, you don’t need to hire a sales team walking door to door. With a good SEO strategy, potential clients will find you on their own using their mobile devices.
It is estimated that more than 50% of searchers won’t go past the first organic searches they stumble upon. What this means is; if you are not investing in a good SEO strategy, you are giving away potential patients to your immediate competition.
How Do I Get the Most out of My Business Using Medical SEO?
It’s not rocket science getting your medical business website at the top of Google’s search results page, neither is it magic. Based on Google’s algorithm, websites that provide relevant links and answer search queries will rank higher. There’s a lot more that goes into selecting which website ranks higher, to be specific, more than 200 factors, but in general, your website needs to be:
- Mobile friendly, secure, and fast
- Have the right medical keywords to attract the right patients
- Quality, informative content optimized for your business
- Optimized images and videos
- 100% filled Google business page
- Plenty offsite authority builders such as backlinks, social signals and directory citations
- Positive reviews online
Medial SEO can drive traffic and help you sign new patients to your business. Unfortunately, increasing your medical business ranking won’t happen overnight. It’s a time-consuming process that involves getting the right SEO team, several hours of research, and implementing the right marketing strategy for your industry niche.