The year 2020 has surely been a unique one. With the onset of the novel Coronavirus, ecommerce has expanded. Online shopping has nearly become the norm and is only growing stronger.
The same is true for businesses that sell traditional products like Dol Hanboks which are traditional Korean clothing used in a Korean ceremony called Doljanchi and Doljabi.
How were Dol Hanboks sold?
Dol Hanboks were traditionally sold in stores. Dol Hanboks are for a baby’s first birthday, so mothers would take their babies to a brick and mortar store to shop for a Dol Hanbok that not only fit right but matched the personality of the baby.
It was easy for mothers to buy a Baby Boy Hanbok or Baby Girl Hanbok with confidence because they were able to confirm the correct fit and look on the baby. Mothers therefore shopped for these traditional Hanboks less on websites.
The novel coronavirus forced businesses throughout the world to shut their doors for a temporary time period but this didn’t stop people from holding their ceremonies like Doljabi with their immediate family members. With brick and mortar Hanbok stores unavailable during that time, parents were forced to shop for their traditional wear online.
Ecommerce stores like Joteta that encountered this opportunity provided clear images of their Dol Hanboks and a size chart to ensure the confidence of their customers. Convenience and newfound confidence has caused an uproar of ecommerce sales even once brick and mortar stores opened their doors.
The Future of Ecommerce Stores Specializing in Dol Hanboks
Ecommerce stores like Joteta that sell Dol Hanboks must continue to expand their operations on platforms where people and their target base are frequenting often. Platforms such as Etsy, Amazon, Ebay, and their own website with the right marketing strategy is crucial for a business such as this to survive and thrive.
Traditions do not die quick; therefore, products tied with these traditions will continue to see a demand. The demand for Dol Hanboks won’t cease because a Dol Party will continue to exist 100 years from now and is still celebrating in the midst of this pandemic.
Additionally, ecommerce stores like Joteta must adopt certain behaviors of a brick and mortar store. Actions such as updating inventory yearly, upholding superior customer support time sensitively, and marketing is crucial.
New inventory allows stores like Joteta to provide an inventory of traditional yet fresh Hanboks. With competitors uploading new inventory, stores like Joteta can only compete by also uploading trendy Baby Hanbok styles. For example, specific colors may be in style a certain year and buyers may choose to only purchase a Hanbok of that color. In this case, it’s crucial for every vendor of Hanboks to create a multitude of styles of this color to win the hearts of their target audience.
Superior customer service wins the heart of buyers. Subpar quality may be overlooked if customer service is superior. Buyers are human, they want to feel good even in the midst of a transaction, and people remember how they felt more than anything. If a buyer can feel good while shopping around, they are likely to purchase from your store. Also, superior customer service wins the confidence of the store’s target audience.
Finally, none of the above two important points matter if nobody is able to find and browse through a shop. As ecommerce is growing, the space is also becoming more competitive. This also increases the need for marketing for each ecommerce store like Joteta. Joteta has shown to be successful by running advertisements on the right platforms where their target audience is searching for their products and are accessible on the primary shopping platforms where people feel comfortable purchasing a product.
The advantage of an ecommerce store that sells Dol Hanboks is to ride the wave of the trend which is shopping online more so than ever and being in front of the eyes of their target audience at the right time.