The importance of Vancouver SEO audits cannot really be overstated. They are an integral part of the process of improving and building your website for a number of reasons. Not only will they show you where the cracks in your website lie, but they will also show you how to putty and smooth them over for a brighter and better future. But we’re getting ahead of ourselves here.

Before we can talk about the many benefits of Vancouver SEO audits, we first need to describe what you should expect to see during your audit. Whether you are performing the audit yourself or getting a qualified, capable and experienced company like growmemarketing.ca to assist, you should expect to see some overarching themes and activities occur.

 

What Happens During an SEO Audit

When it comes to SEO in Vancouver and the audits that surround it, several items may occur. One of the main actions is to comb through your existing website and note any changes that may improve things. This includes adding keywords to text and headings, cleaning up any bad HTML code or redesigning the site structure to be more straightforward and easy to navigate.

Magnifying glass in the laptop in the dark

There may also be technical auditing that occurs. This type of auditing includes looking at the code of your website and ensuring “do-follow” or “no-follow” snippets are used in the right locations and to the right degree. Other actions include looking at the URLs, meta descriptions and page titles of your website to ensure they are as useful and effective as possible.

Once the things that you can directly and quickly affect are noted and recorded, the scope of the Vancouver SEO audit should extend beyond the website. This will involve things like examining your backlink profile to see if you have any bad or disreputable links attached to your domain. It may also include identifying directories and websites that might be suitable locations for high-quality backlinks to add later on.

 

The Advantages of SEO Audits for Your Website

As you can see from the information presented above, SEO audits include a thorough and complete shakedown of your website and online presence. This provides you with the clear and immediate benefit of knowing where your website is lacking or outright working against you. But, the advantages of the service go far beyond this simple pointing out of facts.

The best SEO audits will also give you actionable insights into how you can improve your website and in what order to go about them. After all, it doesn’t make any sense to drive a whole bunch of traffic to your website if you are using a cheap hosting service that cannot handle the additional load. Similarly, making improvements to your landing pages is a waste of time if you haven’t taken care of the flags and outstanding issues that prevent your page from ranking adequately.

Another advantage of the service, especially when working with other companies, is that they will provide you with compelling info that you can plan to incorporate later on. Keep in mind that SEO is a diverse and nuanced industry, and even if you feel like you have a firm grasp on the necessary principles, there are always new things to learn and new strategies to try and implement.