The Top 5 SEO Tools to Use When Starting a Website

Photo of various tools and instruments with SEO letters imprinted on a clear wrench surface

There are over 74,000 Google searches per second. With that much potential traffic, ensuring your website’s SEO is up to scratch should be your top priority. There are many SEO tools available that can help your website succeed, but how do you know which ones are worth your time?

Here are 5 leading SEO tools to help you grow your business.


Why Use SEO Tools?

SEO is as important to websites as pay stub generation is to HR. To generate pay stubs, you might use – well SEO comes with its own set of tools that ensure the success of your business’ website. Here are some of the best ones available to you.

1. Google Analytics

Google analytics is a web analytics service offered by Google. It tracks and reports on website traffic which is an essential piece of the SEO puzzle. After all, you have to be able to measure the results of your SEO efforts.

As well as tracking page views and user behavior, Google analytics gives you insight into the keywords people are using to land on your pages. This lets you track current campaigns. It can also highlight different keywords you might want to deliberately target in future campaigns.

2. Ahref’s Backlink Checker

Link building is an essential tool in any SEO master’s belt. But it’s not enough to build solid backlinks, you have to know how your efforts are playing out. This is where Ahref’s backlink checker comes in.

This tool allows you to track your site’s backlinks, showing referring domains, domain rating, and URL rating. Ahref’s free version shows the top 100 backlinks to any URL or website, making it a boon for new businesses who might not have the capital to invest in expensive SEO tools.

3. Google PageSpeed Insights

Page speed is a ranking factor in Google so ensuring your site is running quickly is an essential SEO strategy.

Google PageSpeed Insights is a free tool that lets you check the usability and speed of your website across multiple devices. All you have to do is input a URL and it does the rest, testing the load time and performance of your site on desktop and mobile.

This is an especially important tool for ensuring your website is mobile-friendly. Google PageSpeed Insights includes a user experience score for mobile results. It lets you grade everything from tap targets to font sizes, ensuring your mobile experience isn’t adversely affecting your SEO.

4. Moz Local Listing Score

Moz Local Listing Score gives you a concrete picture of how your business appears online.

Crunching data from more than 10 different sources, it scores how your business appears in listings like Yelp and Google. This score helps you measure your business details’ accuracy and completeness across channels. It also offers actionable fixes for incomplete or inconsistent listings.


Keyword research is an essential part of any good SEO strategy but it can get overwhelming fast. Enter essentially does half the brainstorming for you. You simply enter a word and it generates a list of related terms and long-tail keyword suggestions. And because it uses Google Autocomplete and other search engine tools, you can rest easy knowing its suggestions reflect the real-world searches being performed by your target audience.


Make Your SEO Stand Out

SEO is an essential cog in your business’ machine. By utilizing these top SEO tools, you’ll ensure your SEO efforts are measurable and effective. And the more effective your SEO, the more effective your website.

Want to optimize your business website? Here are 8 tips to do just that.