With over 2 billion downloads and 689 million users globally, TikTok is one of the fastest-growing social media platforms. Probably that’s why leading brands are now opting for TikTok marketing to intensify their digital presence

So, if you are an emerging brand or even an established one but wondering how to knock out your competition on TikTok, you are exactly where you should be!

To help you ace the Tiktok marketing, we have listed down the how-to way for you – 


Create your Hashtag challenge 

For a brand to reach large masses of people, it’s proposed to create a fun challenge. First, use your brand’s name in the Hashtag to be a standout. Then, ask people to participate in the challenge with rewards for winners or top performers. This will help your brand get the spotlight and work as bait to tempt potential performers. 

Always have some purpose behind the task. Then, connect your purpose with your audience and plan a hashtag challenge. Hashtag challenges can go viral sometimes and reach many new users.


Hop on to the trend

The best way to go viral and be noticed is by making trending videos. TikTok works on music, and there are many trending songs that go around and trending challenges that people follow. You can check it out on the “Discover Page” to see all variant videos created using trending songs. You can also visit the “For You Page” for new challenges, hop on to some trending ideas, and go viral. Use #fyp to get seen on For You Page.


Engage with your audience

Customers are everything in business. So, remember to engage with your audience. Make sure you interact and see what people are commenting about your brand on the videos. It helps in understanding your potential customer base. People should feel validated and heard. Your brand shouldn’t sound like a bot or machine employed but like a human having emotions and humanity. Support other brands and businesses and post genuine comments on their posts to gain their attention. After all, there is nothing wrong with spreading love. 


Make videos on your niche  

Decide your niche before making videos. Of course, the business you are into is your niche. However, if you are a one-stop shop, you can target audience sections accordingly. 

Spread your brand awareness by targeting your audience, educating them about your services. Niche attracts the right kind of engagers who can be transformed into consumers with time.


Add Call To Action(CTA) in every post

The audience might not know what to do next after watching your post; a CTA defines the next step for them. A Call To Action (CTA) raises engagement on your post. 

A clear CTA asks the viewers what they can do in return, like comment, share, DM, buy, or follow. It increases the conversion rate and builds a solid and mindful follower network. So, make sure you add CTA in the caption or the description of the post. 


Have creative and innovative posts

You can try different features provided on the app to stay creative and bring innovative ideas. You can also try QnA to get to know your audience better. You can share your tips and tricks to help them with some daily chores, or if you are coming up with a new service or product, you can post a teaser video to create a buzz for it. 


Go Live 

In 2019 an additional feature, ‘Live,’ was added, an intelligent way to interact with the audience. Live builts a real-time connection and makes your connection solid and trustworthy. You can answer their most asked questions directly on live. You can also collaborate with someone and go live together. It’s one good way to stand out in public and be known. Going live attracts more viewers, and your brand gets attention; however, you can go live only once you’ve gained 1000 followers. 


Add subtitles and caption 

Always write a caption for your post. Narrative a story in your caption, so the reader engages and spends time on your post. It increases the reach limit of your post to many new people. 

Add subtitles in your videos for better understanding. Subtitles bring clarity, and a clear message is delivered. Subtitles and captions also help people with hearing impairment understand by reading.

Now that you know how to ace the Tiktok marketing, here are some Do’s and Don’ts’ of it 


Do’s of Tiktok Marketing

  • Bring new and authentic ideas to your posts.
  • Make strategy and post frequently on time.
  • Switch to a business account to get deeper insights and know the psychology of followers.
  • Do educate, entertain and make them aware through your post.
  • Use relevant hashtags.
  • Do engage with other creators and business partners.


Don’ts’ of TikTok Marketing 

  • Don’t just stick to the trend.
  • Don’t use poor-quality video.
  • Don’t make yourself sound like a bot.
  • Don’t sound like a seller.
  • Don’t post irrelevant content.


Here are some of the shocking TikTok marketing statistics that you should know as a business –

  • TikTok has a customer base of over 200 countries. 
  • Users spend around 52 minutes daily on Tiktok.
  • There are 1 billion monthly users on TikTok.
  • It’s the 7th most used social platform after Facebook, Instagram, Snapchat, and Youtube.


Accept it or not, TikTok is undoubtedly an ideal platform to reach out to your target audience. So, to help you with the basics, we have also covered how to set an account on TikTok –

  1. Download the app from the play store.
  2. Click on the “Me” option from the bottom on your right side of the screen. 
  3. Click on the username at the top of your screen. 
  4. Click “Add Account.”
  5. Click phone or email.
  6. Fill your birthday


If you want to set up –


Using your phone number

  • Enter the phone number and then click “Send code.”
  • Enter the four-digit code sent on your phone, and eventually, your new account will be created.


Using Email address

  • Click email at the top of your screen.
  • Enter your email address and click next.
  • Enter the password for your account and then press next.
  • Enter a username for your TikTok account and tap ‘sign up’ to make your new account.


Tiktok can change your marketing game with billions of users for sure. Moreover, it’s easy and efficient to use. So, make sure you target your potential audience and market your brand. Now that you know how to market, it’s time for you to begin the game!