Video Marketing Strategy in 2021 – What You Need To Know

If you haven’t used video marketing for business yet, it’s time to give it a try and get youtube subscribers instantly. With the rise in popularity of video streaming platforms, video content is becoming more in demand and effective as a marketing strategy. From the apparent success of youtube video marketing statistics, it is clear that it is a must-have marketing strategy for any business.

Read this article to learn more about the best strategies for creating marketing videos for your products and services.

What is video marketing?

Video marketing is a strategy where you use video as a vehicle to promote services, products, or other ideas on digital platforms. This business video content can be shared on any platform such as social media, websites, or email. In general, video marketing is all about sharing your brand idea with and engaging your audience, promoting your video properly by making it available to a wider audience. It is a cost-effective way to market a product or service because it does not require large investments in production and distribution.

The most important aspect of video promotion is identifying the right distribution channel in order to make the video accessible and impressive to a wider audience. Video marketing is currently the best strategy for B2B companies to build brand awareness and connect with audiences. However, before going out to the audience, it is necessary to determine the presence of the most active audience. Unlike text content, videos offer an interactive medium to present your idea to an audience.

Why do you need video marketing?

Over the past few years, there has been a marked increase in the creation and consumption of video content across various platforms. Plus, in this virtual reality world, streaming is a great tool for businesses to improve their marketing methods. Here are some video marketing statistics that prove video is the future of marketing:

According to a study by Hubspot, it was found that 55% of people spend time watching videos every day, and 78% of people watch videos every week.

In a study by Hubspot, 72% of respondents said they try to learn about a brand’s services or products by watching videos.

According to Google research, every 6 out of 10 people watch online video instead of TV.

According to a YouTube survey, YouTube users watch 1 billion hours a day.

According to another study, about 50% of Internet users search for videos related to services and products before visiting a store.

These video marketing statistics prove that video content is thriving on the Internet, and platforms like YouTube, TikTok, and others are becoming more and more prevalent every day.

Video marketing strategy

Shooting videos regularly for your video marketing strategy isn’t easy. Consider target audience, goal, budget, content type and use step-by-step planning. Here are some points to consider when planning your video marketing strategy:

Set video goals

Setting predefined goals is the first step to getting the desired result from your ad. A marketing video can serve a variety of purposes such as brand awareness, sales, brand loyalty, and website traffic. Each of these purposes requires different types of video content.

Hence, it is necessary to define the purpose of the video creation. To do this, ask yourself questions:

  • What is the purpose of making a video?
  • What results do you expect?
  • How do I set milestones?
  • How will this goal help the audience?
  • When to reach it?
  • What is the highest priority goal?

Define your target audience

You need to be clear about the audience you want to reach with your videos. To complete this step, you need to answer the following questions:

  • Who is your target audience?
  • What type of content does she need?
  • What channel do they use to watch the video?
  • How do they react to the videos you create?

By answering these questions, you will get a clear idea of ​​your target audience. Then you can decide how to create video content that can appeal to such an audience.

Create creative demands

All video requirements must match the story you intend to show. Different people should be involved in creating the video, for example, the manager and the marketing staff. The feedback they provide should be realized before the final video is released. Any changes to the video must be approved by all participants.

Meet deadlines

Set time frames when building websites such as production schedule, distribution schedule, and general schedule. This timeline acts as a guiding framework to help you set goals when creating these videos.

Good video production takes at least 8-10 weeks, and you need to outline small goals and timelines for each goal. Different teams (such as marketing, social media, manufacturing, etc.) have different deadlines for performing their functions. All deadlines, schedules, changes and completion dates should be transparent to different departments.

Stick to a realistic budget

To develop a cost-effective strategy, you need to identify the available resources required to produce video content. Setting a budget can help you plan for the resources and other expenses you need.

Based on your budget, you can go to a video marketing agency or do it yourself. Calculate your expenses and compare them with the expected profit. Try to find the equipment you need. If you need to hire people, consider what video production tasks you can outsource. Calculate minimum resource requirements for a small budget.

Good video production takes at least 8-10 weeks. A whole team works during the video conference.

Let’s summarize

This article has focused on the best sales videos and strategies for creating good marketing videos for your business. With this step-by-step guide, you can create the perfect marketing video that reaches the right audience.

If you are on a tight budget and cannot hire video makers, you can shoot the video yourself and use an online editor to clean it up after processing. Also, don’t forget to develop your channel and buy youtube views.  InVideo is a great video creation platform with many advanced features. With InVideo, you can create engaging videos in minutes and reach more audiences and customers.