A postcard is just a regular rectangular piece of paper but with immense significance. They are a classic marketing staple and are becoming increasingly popular again. A large number of marketing studies have reported that print media such as postcards are far more likely to produce a positive response from customers compared to digital media. This information reveals that no matter how advanced the modern generation is, traditional methods will retain their significance.
Postcards are generally known as the least expensive form of direct mail. This type of marketing can be an irresistible and highly effective way to get the attention of your target market. If your postcard is colorful and has entertaining cartoon illustrations, customers are likely to remember it as well as enjoy receiving such cards in their mail.
These postcards can come in all shapes and sizes. From various stock and coating to folding options and color palettes, postcards can be customized to fit your needs perfectly. Whether you use them as handbills, reminders, invitations or sales announcements, postcards can be customized to be suitable for every occasion.
Sending postcards is a great and innovative way to generate sales leads, promote limited time offers, introduce a new product, attract traffic to a website and create a special connection with an existing customers. It has been proven that 100% of postcards get read by customers. The reason is simply that there is no hassle of envelopes involved and customers look directly at the postcard itself.
As a marketing strategy, postcards are the least expensive form of mail, very easily accessible and typically generate high levels of response. As a result of all these factors, it is no surprise that many businesses today have started incorporating postcards into their routine marketing techniques since it is an immensely powerful tool.
In order to maximize these benefits, we compiled a list of things to make sure when you use postcards as a marketing technique and how they are likely to amplify your sales and brand image.
Postcards as a Marketing Strategy
- Target the Best Prospects
As a business, your main motive should be to attract as many people as possible. However, these ‘people’ should not be selected at random. Instead, it is important that your message reaches only your target market or potential customers. This is why having a best possible mailing list of prospects is an important perquisite to ensure a successful postcard marketing campaign. If you don’t already have access to a list, you can easily develop your own or get one from an official list broker. For a small amount of fee, you can easily rent lists of specialized publications that operate in the same niche as you.
When operating a postcard marketing campaign, you can’t expect a boost in sales with just one mailing. It is the act of consistent mailings that will prove to be more effective in the long term, as customers will become accustomed to your postcard mailings and will remember your brand name and message. It will definitely take time to build credibility and familiarity with the customers which will eventually result in increased sales returns.
- Connect with the Customer
Since you’re sending a postcard directly to the homes of potential customers, it is only suitable that they are personal. Design your postcards in such a manner that they look professional but also contain an affable message that works to develop a personal connection with the readers. It is generally known that postcards that contain a brief personal message are likely to be more effective in attracting customers than typical postcards that resemble a formal advertisement.
- Don’t Invest Too Much on Printing
For this marketing strategy to actually prove to be cost-effective, you will need to take some precautionary measures. As a business, you’re not bound to spend hefty amounts of money on postcard printing. Attractive postcards can easily be printed on the laser-jet printers available in your vicinity for almost half the cost, saving both time and money on the marketing budget.
- Pay Extra Attention to the Headline and Images
The first thing your customers will see on a postcard is either the headline or an image, which is exactly why they need to be the most important part of it. A short, attention-grabbing headline is more likely to get a positive response than not having a headline at all. If customers know what the postcard is about at a first glance, they are more likely to be eager to read further ahead. Similarly, if the illustrations on the postcard are attractive enough to engage the customer, they will be curious to find out what the postcard is actually saying.
The best and most fool-proof way to handle the designing of a postcard is by combining the headline with the image side which further guides the reader to the message side. Ensure that the image is brightly colored, attractive for the customer and can be easily comprehended. Additionally, make sure that the message is free of jargons and clearly represents what you’re promoting in this specific postcard.
Why Choose Printearly.com?
Our postcards are each designed specifically to suit your needs. Features such as same day banners, high quality photo printing, premium thick stock paper and downloadable templates are what make us stand out from the crowd.
Postcards can be printed single or double side and can be mailed directly from our services. Different coating options and special additions such as rounded corners can add a unique design to your postcard. The most popular order options are 6” x 4” and 8.5” x 5.5”, although you can customize the size as per your preference and we would be happy to serve you.
While postcards are usually used for personal mailing purposes, they can also be used as an effective marketing strategy or even as a product for people to buy as a souvenir.
Since we are firm believers of customization, our postcard printing in NYC allows customers to choose from a wide variety of coating options as well. These include a 14pt Glass Cover, 16pt C1S Gloss Cover, 16pt C2S Gloss Cover or 100# White Linen Cover.
If you already have a design of your own, we would love to convert your art into a beautiful postcard. If you only have an idea of what you want, our professional design team would be more than happy to turn your imagination into a reality!