In the decades since online commerce became a “thing” there have been two or three very important statements made about this phenomenon. The first has to do with creativity. It’s a fundamental truth that copywriters, the individuals who produce the text for websites and online shops, are not writers first and foremost. They are sales people with a keyboard.


The second statement that comes to mind also has to do with creativity, but in a slightly different way. This truth is about the visual element of web design. The individuals who offer web design services are not artists, first and foremost. They are also sales people with a keyboard. The major difference is in the medium through which they communicate to the audience.



Have a Goal and a Plan to Get There

The most-effective website or online shop is one that combines these two in the most engaging way, presenting content to entice the reader or viewer to take action. There, in the proverbial nutshell, is the ultimate goal. And, as the motivational speaker and salesman, Zig Ziglar, once said, “How can you hit a target you don’t have?” This remarkable statement comes from a man whose business advice and guidance remains important today, though he was at the height of his career in the 1950s and 1960s, long before personal computers, the Internet, or web design services.


There is no better advice for those seeking web design services, or for those offering these services, than to have a goal and a plan to reach that goal. When you begin looking for your web professional, do yourself (and them) a favor by thinking strategically. As you work with the design expert, be prepared to clearly state your personal goals and the objectives for your business or organization. This core concept will affect every part of the process from the initial consultation forward.


If you already have a site you’ve developed on your own, and you know it’s time to take it to the next level, your choice of web design services will be crucial to your success. They will not only help you achieve an outstanding combination of the visual and textual elements, as mentioned earlier, but will also ensure the focus is also on key factors such as search-engine optimization (SEO) and social-media marketing.



SEO, Social Media

The first of these factors is essential because, to be successful you must first be found. The second is essential because the 21st century is a social-media world. SEO is visibility, to put it bluntly. You and your web design services provider must get productive activity from natural and organic search-engine results. It’s the way to take your online business to a new level.


Social-media marketing can be, and should be, a powerful tool for communication in this world of electronic technology. A century ago, the newsboy stood on the corner with his armload of daily newspapers and hollered, “Extra! Extra! Read all about it!” If you want your potential customers and interested followers to “read all about it” you must reach them where they are. Combining this with proper SEO techniques builds business and helps move online traffic to you. This is what to look for when you need web design services.