What comes to mind when you think of a popular brand? Types of branding elements are what you would think of. Some types of branding elements would include an elegant font, colors, a familiar logo, or even package branding.
I have put together a powerful guide with primary elements of brand identity. These elements of brand identity may aid you in the development of your personal work or brand.
First off, we must get an understanding of a few definitions before we can get an understanding of key elements of brand identity.
- What is the definition of a brand?
- What is the definition of brand identity?
- What Is Included In Brand Design
What Is The Definition Of A Brand?
Even though the word logo is used to describe only a part of a complete brand, it is a symbol that has an expressive and profound connection.
According to these top branding agencies San Francisco, the best definition of a brand is a collection of relationships, stories, emotions, expectations, and memories that are brought together to impact a consumer’s decision to select a specific service or product.
A brand represents identity, typography, packaging, and a logo. It also represents accountability, quality, pricing, and responsibility, as well as customer service. Services and products are usually separated, defined, and compared by their quality.
What Is The Definition Of Brand Identity?
As mentioned, a brand is expressive and emotional. Brand identity visually connects and brings to life those concepts and ultimately is the visual representation of a brand.
Brand identity should complement an existing brand and should include messages, color, logos, and typography. It should also have the ability to entice new customers while maintaining existing customers.
Brand identity the process of building the components of a brand and bringing them together to represent a brand. It must maintain its consistency, be precise, and represent the messages, components, and emotional connections. Managing a brand using up-to-date software and style guides can help to maintain a brand’s identity.
- Understanding Your Brand’s Purpose
Before a brand is established, it is important for you to understand what your brand represents. According to this design agency in Brisbane, knowing your purpose is important because it allows your brand to attract your target audience and characterizes why your product is the best option when compared to other brands on the market. Your chosen color palette, logo, typography, etc. is based on your understanding of your brand identity.
When a purpose is made actionable it is called brand positioning. Brand positioning helps you stand out in the crowd and is the difference between you and your competitors.
It is important to note that having an appealing brand personality is important. Seeing your brand in a different view allows you to understand it’s personality and has a big impact on your target audience and their interaction with your brand.
- Researching The Market
Research through communication is key to making way for informed positioning and brand purpose. Online surveys, government resources, and phone interviews allow a company to collect information to conduct research which in turn, helps to develop the personality of your brand. It allows for the collection of information from individuals which is an essential component in determining who your target audience is and how your brand be enticing.
- An Unforgettable Logo
It is important to first create a clear brand followed by a logo that stands out and compliments your brand. As mentioned above, your brand identity is the face that your audience will constantly see.
Your logo should be simple, recognizable, and have the ability to be flexible on all platforms. If you have a simple logo it is easy to switch between various mediums. You can use popular brands As a reference to gain some insight on creating your logo.
- Use A Color Palette That Eye Catching
Did you like the colors can have an impact on emotions? It is called color psychology. It is important to know how colors can trigger certain feelings and emotions. It can help in your brand identity and logo design to capture certain feelings from your target audience.
Knowing color psychology can also play a role in your customers reactions and interactions with your brand. It is important to note that you should only use a few primary colors which can also be complemented by secondary colors to help your logo stand out.
For example, energy and passion are the emotions one might feel when seeing the color yellow or red. Blue can bring feelings of calm and tranquility. A color that is made lighter by mixing with the color white is called a tent and a color being mixed with black to become darker is called a shade. Depending on a colors tint or shade, a person’s emotions can become impacted in various ways.
- Attractive Typography
Your font or typography should align with your color palette and logo. It is important to choose the proper font because it is crucial to your brand’s identity. A single simple primary font Should be used to represent your brand. Remember to use popular brands as a guide and choosing your font. Notice how they are simple yet are recognizable and stand out.
Important tips to remember about fonts are shown below:
- All caps should not be used
- Avoid hyphenation at all costs
- Aligning your text to the left is a clean look
- To keep your text legible, choose the proper line length and correct font size
- Sans-serif and serif make a great combo
- Never combine more than two font families at a time
- Try to avoid using fancy fonts
- Default fonts can easily be read And the typeface can be adjusted
Remember that these tips can be adjusted and rules can be bent if you understand typography and how it works.
- Graphics Should Support Your Brand
In today’s world, having supported graphics and extensive visual language is critical to your brand. It also includes supporting various photographs, assets, and icons. It is important for your brand identity and logo to be visually recognizable.
Some considerations to take when designing your brand include aligning your icons to the pixel grid, using hard straight shadows, using colors that are standard for your background, padding your icon to go along with a shape, making sure your icons always face the front, using a flat approach, and using geometric shapes.
Even though changes may have to be made in the future, taking the steps that have been mentioned above can aid you in developing a solid brand identity can help you stand out above your competitors and target audience.