It’s no secret that casinos are businesses. Whether that’s an online casino or a brick-and-mortar one, operators want to glean as much profit as they can from the enterprise that they are running. One way that casinos do that is by tracking their monthly traffic.

Online casino sites can easily call up the data of how many visitors they have had during any hour of any day. They can see which areas of their business are generating the most money and see the preferences of individual players too.

Reading the information from the volume of traffic that comes their way can help a casino make tweaks to their operation, which can benefit the player and, of course, the casino’s wallet.

Rewards Programs

Casinos can easily analyse what players do through the loyalty rewards programs that they offer. This is usually a tiered points system, where a player collects points based on how much they stake and what games they play. While the incentivised rewards programs offer perks, there is an entire other side to them – the tracking of a player’s movements.

This also applies to welcome promotions. Even casinos with no-deposit bonuses, such as these Canadian at https://bstcasinos.com/no-deposit-casino-bonuses/, pay close attention to the traffic of people who take up these offers. Part of the registration process involves entering an email, phone number, birth date, other personal info, and those are valuable details the operator can use for marketing.

What people are playing online is automatically recorded, and users can see this as they can check their game history at a casino site. The same process happens in a physical location. Players can sign up for rewards programs and get their club card. When a player slots the card in a machine, the casino knows what the player is winning and losing.

Further metrics like how quick your reaction times are to pressing buttons, to the pattern of play can all be tracked.

The Marketing Tools of the Trade

A rewards card can be used by casinos to target specific offers to you. If the system knows that your preference is bingo, then you can be assured that some bingo offers will be coming your way via text or email.

The rewards cards track consumer habits. Habits can be turned into valuable marketing information. That marketing information can then be turned into a tool to keep players playing, and then it’s a self-fulfilling cycle.

This is the modern world, where every sportsbook or online casino app you download knows what you are doing, and every website can track all of your actions. They are simply tools of the trade.

Players continuously feed the monster, and it’s no different from a grocery store or coffee shop loyalty program. Without customers coming through the door, nothing would stay open long, so businesses need to know everything about everything to make, well, everything alright.

Tracking Traffic

So casinos have a valid reason for tracking their monthly visitors. They want to know what is working for them, and what’s not. They need to understand that perhaps a particular machine is just not popular, and it needs to be swapped out from the homepage.

Perhaps the flow of visits to a particular blackjack table isn’t high, so the design of the casino floor could be better. This traffic information is crucial to the day-to-day operation of the operator, and it’s perfectly understandable.

Other metrics like how many people are playing at a certain time of the month, or what promotional offers have helped to drive a higher volume of traffic to a website, are all precious pieces of information.

Safety

Should the end user be worried about this? Not really. There’s nothing nefarious going on. In physical casino locations you have cameras watching everything, but this is not Big Brother – it’s security and the casino operations ensuring that everyone is playing by the rules.

By playing by the rules, you accept being part of the game. You become a willing cog in the casino machine. The only side of it you see is your reward tiers go up while collecting your perks like free spins or a birthday free bet bonus, and that, at the end of the day, is usually enough for most players.