Looking for some recipe tutorial or review about a phone you are thinking to purchase?
You search it on Google search engine and the top videos suggested are of YouTube.
YouTube is not just about videos but it is now used as an income source.
People make videos about unboxing some gadget, makeup routine or recipes, etc.
The number of likes and subscribers you get, the more you will be paid by YouTube.
But not everyone gets the desired number of views or subscribers on their channel.
Do you know if you follow some tips you can also improve the ranking of your videos on YouTube as well as Google Search engine?
This process is called, SEO optimization.
Hence, in this article, I will tell you eight tips for YouTube SEO optimization.
So, let’s find out.
What is YouTube?
YouTube is an online video sharing website where you can upload your videos by creating a channel. Also view other users’ videos, rate, share, and comment on videos. You can also subscribe other users’ channels. The more number of views your video has or subscribers of your channel, the better are the chances of making money.
What is SEO Optimization?
Search engine optimization, also known as SEO, is the method of boosting your website and content to increase its visibility online. This is done by using certain keywords for searches that are relevant to your website. This is done through a search engine indexing software, known as crawlers. Crawlers are basically bots that crawl pages of the website, to scan and collect information about those pages and then put them in an index.
8 Tips for YouTube SEO Optimization
1. Conduct keyword search and use them
It is important to first find the right keywords relevant to your brand. If you don’t use the right keywords, your potential viewers will never land on your videos. These keywords are mostly what your target audience searches on the YouTube. So, use these keywords in your video titles and descriptions so that your video is ranked higher in the search result of YouTube as well as search engine.
2. Customize your thumbnails
Thumbnails of your video acts as book covers, the more attractive and engaging it is, the better are the chances that user will click on your video. Mostly people create thumbnail from a portion of their YouTube video but it is even better to create a custom thumbnail to make it more attractive and relevant in your search. A searcher should know from a thumbnail that what they can expect to see in the video. The more views you get on your videos, the higher your YouTube SEO ranking will be.
3. Embed and share videos wherever possible
To get better SEO ranking of your video, it is recommended that you embed your video or share it on other websites, forums, chat rooms, social networking websites etc. the more it is shared, the better are the chances that it will be found easily. The options of video embedding and sharing are available as default options, so you just need to click on it. This is basic SEO back linking applied to video content.
4. Optimize your video description
The character limit for YouTube video descriptions is 1,000 characters. But only around 100 to 150 characters are displayed and rests of them are hidden under ‘show more’. Therefore, it is important to use keywords in the first 100 words. For rest of the words, you can add a transcript of the video or other video links. The optimized descriptions helps in a way that your video is shown in the side bar of suggested videos where it is more likely that user watch your video too. Also, you should add tags to your videos that can show the relation to a certain topic, so if anyone searches that topic, your video will also be shown.
5. Optimize videos for the correct length
For video ads, it should not be more than 60 seconds but if you have proper video content then the ideal duration is 10 minutes or longer. But the length of video also depends on the device it is being played. For instance, with mobile video usage on the rise, it is better that video length should not exceed more than 10 minutes. For example, if I want to search for a recipe while I am in the kitchen, I will prefer to watch a short video of 5-10 minutes on my mobile rather than on my laptop. It is also important to spend time and resources to shoot your video with professional tools and edit or animate it so there are more chances that it will be watched by more people.
6. Encourage Viewers to Engage
To get better SEO ranking of your YouTube videos, you should encourage your viewers to interact with your videos. You can ask them to like, share, and subscribe to your channel. Also, replying to comments you get on your video is a great way of interacting with your viewers.
7. Use strong calls to action (CTAs)
It is important that you add a call to action (CTA) in your videos. In this way you tell your user that what they should do next, be it subscribing your channel, like your video or share it with friends, etc. The more the subscribers of your channel, it boosts your video ranking.
8. Curate themed playlists
Playlists are really popular on YouTube. You can group similar videos on your channel into a specific category. The videos in playlist play one after the other. This increases the views on your videos. Playlists also gets more views because they are ranked in both Google and YouTube searches.
Now you know eight most effective YouTube SEO optimization tips that you should incorporate in your videos. And you will definitely see a great improvement in the performance of your YouTube channel. But there are chances, that you might need some extra boost of traffic. Therefore, you can get organic traffic once you buy views from 500views at reasonable prices. They are providing their marketing services to help market your YouTube videos. Do give them a try and test out their service with a smaller package.