The Best Ways to Use Instagram Insights to Improve Your Marketing


Instagram insights can simply be defined as a native analytics tool, which shares important information about the followers and their actions with you. For example, you will be able to get to know about your follower demographics and understand where they come from by looking at Instagram insights.

With the information that you can extract out of Instagram insights, you will be provided with the chance to measure your promotional campaigns, compare your content and get a clear view of how your posts are performing.

However, Instagram insights are not available for all the users. In order to get your hands-on Instagram insights, you will need to purchase and buy a business account. You can simply transform your existing Instagram profile into a business Instagram profile as well. If you can use Instagram analytics wisely, you will not have to buy Instagram views. That’s because the information you extract can provide a tremendous support for you to align your marketing campaigns and get fast Instagram views.

Here are some of the best methods available for you to use Instagram analytics to get fast Instagram views.

  1. Figure out the behavior and demographics of followers

As mentioned earlier, it will be possible for you to figure out the behavior and demographics of your followers with the assistance of Instagram. All you must do is to go to the analytics page and then scroll down to the summary of demographics. In there, you will be able to find a lot of useful information about the followers. The information that you can see include their age group, gender and location. However, it is important to keep in mind that you will need to have at least 100 followers in your Instagram account to see these details. You can play around with this section and get more information about your followers. Then you can upload content that is relevant to your followers. With that, you will be able to increase follower engagement in an effective manner.

  1. Get data for your posts

With the help of Instagram analytics, you will be able to get data for your posts as well. In fact, Instagram provides you with the ability to view data that is needed for multiple posts with a single attempt. You will be provided with the chance to filter the post related data by metric, content type and timeframe. With the information that you get in this section, you can easily understand how your posts have been doing. For example, you can understand what the best posts are, engagement ratio of each and every post and the reach along with impression for each post. Then you can stick to the popular posts and upload similar content, so that you can make sure that you are receiving a high engagement to your Instagram profile at the end of the day.

  1. Evaluate Instagram story related data

Instagram stories is one of the most impressive features that were released in the recent past. Most of the business owners have now started using Instagram stories for their marketing purposes. However, the data that you can extract from your stories are also important, as they help you with figure out what kind of content you need to upload. Therefore, you must navigate to the appropriate section in Instagram Analytics, so that you can see Instagram stories related information.

  1. See how your paid promotional campaigns went

You can also run paid promotional campaigns on Instagram. With the help of Instagram Analytics, you can easily understand how your paid promotional campaigns on the social media platform went. With that, you can determine whether your promotional campaigns were able to deliver successful results to you or not. You can get detailed stats in here, such as the amount you spent, audience, number of engagements, number of impressions, number of people who viewed the promotions and the number of visits that your profile got. If the stats are impressive, you have done a good job and you have spent your money wisely on the paid promotional campaign.

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