There is no doubt that tools are useful for SEO. But if you’re still not convinced about the need for SEO tools, here are a few excellent reasons.

Almost all marketers understand that knowledge is power and that one’s SEO knowledge depends heavily on the data on which it is built.

Your SEO strategy will be more effective if you have access to accurate, reliable, easy-to-use SEO tools. In addition to learning how your own site performs, you’ll also learn what your competitors are doing to improve their SEO.

You can offer your customers all-in-one SEO solutions designed specifically for their needs with Zutrix SEO tools. Zutrix has an easy-to-use API that allows it to retrieve keywords from Search Console or Google Analytics.

Let’s skip the basics and go straight to the amazing reasons why you should use SEO tools.

1. Dissect Competitor SEO Strategy

You can use SEO tools to investigate the SEO strategies of your competitors.

Additionally, you can identify where their backlinks come from and how their content is performing across different platforms as well as see their traffic numbers and rankings.

Backlink Profile

Using SEO tools to see your competitors’ backlink profiles is one of the best ways to spy on them. From this page, you can see which websites they have backlinks from, the authority of these sites, the anchor text, and so much more.

Afterwards, you can devise a strategy for generating links to your website from those same sites. You can generate a list of opportunities in seconds without having to search the web for industry domains.

Keyword Opportunities

It can be difficult to come up with a list of keyword opportunities as you get more experience in SEO. Your content may have hit a wall and you don’t know what to do next.

Your competitors will rank for new and existing keywords if you use SEO tools. By adding these terms to your own list, and using the tools to identify related keywords, you will be able to expand into new markets.

Search engine optimization tools such as SEMrush can generate thousands of keywords simultaneously. You will never run out of blog post ideas or new pages to create.

2. Avoid manual SEO audits and save time and money

With the right SEO tool, this time and cost can be halved while still providing the same (or better) results.

You can use a crawler to identify loads of potential problems with your site, including:

  • Orphaned pages.
  • Missing page titles.
  • Missing meta descriptions.
  • Broken links.
  • Poor page depth.
  • Page server errors.
  • And more.

With tools like SEMrush and Majestic, you can automate the entire process, assembling an array of data into a clear report. Several of these reports are available for as little as $100 per month, so you can generate them for yourself or for your clients.

From on-page SEO to content to links to load speed, these reports provide a roadmap for what needs to be fixed on a website. Your SEO foundation is most likely to be rock-solid if you work from an SEO audit.

3. Identify content and marketing keywords with high conversion rates

Your website’s keywords are harder to come by than you think. Simply identifying keywords with low competition and decent search volume isn’t enough. A lot of other factors are involved.

In today’s world, the intent behind search terms is increasingly important.

People are usually search for:

  • Free information;
  • To solve a problem;
  • To buy a product.

It is important that you answer these questions.

Find Low Hanging Fruit & Keyword Variations

With SEO tools, you can identify keywords you might have never considered before. In different types of content, they will suggest related keywords and variations.

Analyzing competitors is one way to find them. In addition, you can see which keywords are already ranking for your site, what position it holds, and which keywords could use a boost.

Use SEO tools to find keywords that:

  • There are a few keywords that your site ranks for, but a bit more optimization could make a huge difference.
  • If your site ranks for keywords that you don’t want to rank for, remove them from your strategy.
  • Target variations of keywords you are performing well on.