Have you ever looked at something like a Shopify store or a web design and wondered what made it stand out? What made you want to purchase that product or what made it look so appealing. We have the answer, it was the marketing. That is why it’s so important to find a great marketing expert when you are needing help with Shofy or your Shopify web design. Keep reading as the Sun Bowl Shopify Systems tell you how to find a marketing expert that can help you achieve this look.
It’s first important to talk about why this is so important. We already shared how it can make or break a sale. But don’t you have to pay someone? That means it probably ends up coming out of your pocket. The thing is, when you hire a great marketer, they will get you so many more sales. They will even manage the reviews you receive so that your business can grow, grow, grow!
If you have a business friend, especially one that is not directly in the same type of business you already are, you can ask them if they use a marketing expert. If so, you may want to work with them because you have heard great things and you have someone that you trust knows they do great work.
You can also look online for great people. If you want someone that you can meet with from time to time, you will want to look for people in your area. You can head over to Google and look up different agencies. By doing this, you can also look at the reviews on them. You can even critique the way that their website looks. Do you like their look? Do you think it aligns with you? Although it doesn’t need to be the exact same because their taste still may be different, it’s always a good start to not see any typos on the website, see things that you like reading, and even read about the different team members that may be helping you in the future.
The next task is to make a list of companies or people that you are interested in learning more about. For this list, you already have learned about some people but you want to write them down. There are a couple of reasons for this. The first is so that you don’t forget who you want to know more about and the other is so that you can take notes about each person. The last thing you want is to get confused between marketers and choose the wrong person. If you hear or see something that you don’t like about one, you can simply cross it off your list.
You now can write a list of questions that you want to ask the final people are you interested in. Make sure that you are asking questions about contracts, about costs, about monthly reports, and about exactly what they will be doing. One of the great things about not having an employee is that you don’t need to hire them for a certain amount of hours (if not full time) every single week. As your company grows, you can ask them to be doing more. Although it’s not always a good feeling to sign a contract before you even see their work for you, some will require this and that’s okay.
Make sure for the ones that you are interested in working with, you see what they have done before. This is especially true for their Shopify stores. If that is what you are wanting them to work on, you want to ensure you like what they have done in the past and everything looks organized and in order.
You can ask a couple of companies you are interested in working with for current referrals. Although this means they typically will give you good people they have worked with, this will allow you to verify they have been happy working with them and perhaps anything else they are able to tell you about or perhaps even any negatives they wish to share.
Of course, the cost is always a factor. That is why you want to know exactly the fees and ensure there are no hidden costs. A lot of times the cheapest marketer will suddenly have a lot of hidden costs. Whereas the most expensive also may not actually be the best. That is why it’s important to take cost into consideration but don’t make it the number one priority.
Now that you have done your background work, it’s time to choose which marketing expert you feel you would like to work with. Remember that you can always ask more questions if you would like to. This is especially important if you don’t have a full gut feeling towards choosing any of them yet. Remember that it’s not the end of the world if it doesn’t work out but you want to do what you can in order to have better odds that it will.
As you can see, there are quite a few things that you should be doing before you finally find your perfect marketing expert for your Shopify store. We hope this list gave you some great suggestions and made you realize how much you want to look into someone first. These questions and tips will help you feel a lot more confident when you go to make your final decision. Trust your gut and enjoy the process!