SEO is invaluable. After all, you might offer the best product or service, or have high-quality content that people crave, but without proper SEO strategies in place, no one will know you exist. While that might sound harsh, that’s just the power of SEO and why landing high on search rankings is so important.
A tool that sites can implement is link building. Unfortunately, link building isn’t easy, and there’s a reason why so many sites are constantly wondering how to link build. Taking link building courses or researching always helps, but SEO is always changing, which is why many companies hire digital marketing experts to help them with custom link building.
But before you can implement link building solutions, you need to learn what link building is and what it all entails. Consider this your beginner’s guide.
What is link building?
According to Webopedia, “In search engine optimization (SEO) terminology, link building is the process of exchanging links with other Web sites to increase your own site’s backlinks and quality backlinks.”
Websites link to other articles and sites to help with SEO, i.e., to rank higher in search rankings. However, there’s an art to link building and a site can’t simply link to other sites freely and expect to bask in the glory of effective SEO. You have to link to high-quality sites and there has to be a purpose and strategy to it. If you come off as spammy because you’re linking to unrelated information and content, then it could hurt your SEO potential.
Why link building is important
Link building is important because when implemented properly, your website will rank higher on search rankings and results. This will make you more visible and can lead to more people going to your website and purchasing your product/service or reading your content.
For example, let’s say you sell organic coffee. With link building services, you can strategically incorporate links and land near the top of a search for organic coffee. More people will be able to find you, click on your site, read about your product, and purchase it. Another reason why link building is important because it allows you to link your site to other people’s websites through guest posting. This allows you to gain exposure on another website and tap into their audience.
How to incorporate link building
You might still be wondering what link building strategy is because you’re not sure how to incorporate it into your daily content-producing routine.
One of the easiest ways to develop link building is by outsourcing the work, for example, to a white-label link building business. Organic linking that meets the guidelines of search engines is known as white-hat link building. With white-label services, you can add link building packages without even knowing how to properly incorporate successful campaigns. After all, white-label link building is when you (i.e., a company) outsource work from a client to another company that doesn’t get credit for the work, but gets paid to do the work so you can deliver it to the client (and receive the credit).
Black-hat SEO strategies are what you want to avoid because they involve misleading methods and violate the guidelines. These tactics might work faster than white-hat methods, but they’re a bad long-term solution as they exploit loopholes that can damage your SEO and link building campaigns.
Another option for enterprise link building is to come up with your own campaigns, which can be very detailed or involve simply, like stated above, guest posting on other people’s sites (or vice versa) while including a link to your site. You can also link to relevant and helpful information, such as an infographic, high authority website, or a reputable study.
Link building can be complicated. We hope this beginner’s guide can help you get started on the right SEO track.