Anyone who watches television in India will be familiar with this man’s work. Kartikeya Sharma, one of India’s youngest and most popular media entrepreneurs, is responsible for the creation of iTV Media Group, which runs some of the best-acclaimed TV channels and publications in the country. He had the privilege of attending some of the best universities in the world—King’s College London and Oxford University—an educational experience that nourished and further sharpened his mind. After having acquired the knowledge, he quickly put it to use by setting up his own media businesses, among which iTV Media Group is the biggest. Moreover, he did not restrict himself to staying in the media industry. Using his networks to his advantage, he founded a sports organization.

Sharma’s journey in the media industry was a rocky one in the beginning, but it quickly gained momentum and his statute escalated successfully as his endeavours were recognized through a number of prestigious awards, such as the Best News Television CEO title, which he received at the eNBA awards in 2016.

Sharma humbly acknowledges these achievements and says that owes them to his team who stuck with him in every step of the way and followed his vision. He believes that there is no secret formula that can be followed in order to attain success. Instead, there are a number of underlying factors that ought to be paid attention to. We shall now delve a little deeper to see how Kartikeya Sharma iTV Network managed to accomplish such success at such a young age, and that too in a short period of time. This is a degree of success that most people would have taken years to accomplish.

ITV Media Network and its speedy success

ITV Media was founded in 2007, when Sharma saw a need in the market for an unbiased media group that would deliver authentic and balanced news. After its inception, it soon became the fastest growing news and infotainment network that has branched out into print, electronic and digital medias paces. The two main star channels of iTV Media are India News (a Hindi news channel) and NewsX (for English news). At present, the iTV Media group is the proud employer of more than 3,000 employees at its 80 offices across India. The unmatched success of iTV Network owes much to a driven and inspired team that has worked under the leadership of Kartikeya Sharma NewsX.

India News in all its glory

India News was launched as iTV Network’s first channel with the aim that it would be a 24-hour Hindi news channel. The channel quickly became one of the most trusted news sources for the people of India across rural and urban belts. Later on, the rapid growth of India News led to the formation of six regional news channels.

The regional news channels that come under the umbrella of India News are India News Haryana, India News Uttar Pradesh, India News Rajasthan, India News Madhya Pradesh, India News Punjab and India News Gujrat. These regional news channels have enabled the iTV Media Network to reach out to millions of Indians, even those living in remote areas. The network is continuously striving to expand and establish its foothold across newer regions.

Thanks to these news channels, the media group won a number of awards and accolades. But the real reward was winning the hearts of millions of Indians. Even though the iTV Media Network was competing in one of the toughest sectors of the media industry, it managed to rise to the zenith. In 2015, India News added a fresh tally of awards to it name at the eNBAs for Best Business Programme, Best News Producer and Best Television Editor in Chief. The year 2016 proved to be even more successful for India News as it won awards in Best Business Programme in Hindi, Best in Depth Series in Hindi, Best Continuing Coverage by Reporter and Best Video Editor categories. Just last year, the channel was the recipient of Best International Coverage and Best in Depth Series awards, in the Gold Awards segment at eNBA 2018.

According to the iTV team, their success has been the direct result of their dedication and their attempts to think outside the box. They tapped into the regional media industry at a time when there was not much media coverage given to remote areas in Uttarakhand and Chhattisgarh. This, and their commitment to quality content, enabled them to maximize their potential.