Any company has a logo, whether it is a major international brand or a local firm. It is like a business card, brand recognition all over the world depends on it. Therefore, many companies spend […]

Not to be confused with brand identity (the way in which a brand wants to be seen), brand image is the way that customers and non-customers actually perceive the brand. For example, your brand identity […]

Front desk admins and security staff are often assigned the responsibility of making guests feel welcome. It is up to them to register guests and ensure they are connected with the right person or company. […]

All businesses have customers of some kind. You offer either a service or product that an individual or company needs. For this reason, you must have a customer acquisition strategy, which at its basic level […]

For most businesses, marketing is one of the most challenging aspects of getting their name out there. With so many brands competing for consumer attention, it’s hard to stand out from the crowd. At times, […]

If you haven’t used video marketing for business yet, it’s time to give it a try and get youtube subscribers instantly. With the rise in popularity of video streaming platforms, video content is becoming more […]

Testing your product before it goes to market is vital if you want it to succeed. Taste testing is a research method that allows you to get direct feedback from consumers. Taste testing is one […]

In this modern world, digital marketing is an incredibly valuable way to reach new audiences and interact with existing customers. With the internet available in the palm of our hands, it’s important that businesses understand […]

When it comes to SEO in Toronto, content analysis can be a big part of your long-standing success. After all, the prevailing wisdom of the industry is that “content is king,” so there is obviously […]