How Audience Segmentation Works
As we live in the 21st century, even our basic needs have been changed and fine-tuned. Everyone has different needs that need to be satisfied, such as a baby needs diapers, a mum needs a […]
adobe
Adobe Analytics Resources, Analyst Reports
Many people own websites for either business or general awareness. But not many businesses take advantage of the analytics tools provided by Adobe. Well, I can’t say I blame you. The cost for these tools […]
All About Mobile Marketing
Mobile marketing is a multi-channel, digital marketing strategy with the aim of reaching a target audience on their smartphones, tablets, and other mobile devices, via SMS, e-mail, websites, social media, and apps. Mobile marketing offers […]
The Uses Of Web Analytics
Web analytics refers to collecting, organizing, measuring, and visualizing the activities of customers on your web and mobile pages. With insights gained from analytics, you can build, optimize, and offer relevant, engaging, and personal experiences. […]
Adobe Analytics Vs Google Analytics
Website traffic information is very important today and thus website developers, owners, marketers all want to know if their websites are successfully receiving traffic. One way to easily know this information and act on it […]
Adobe Analytics Customer Stories
User stories that involve the use of Adobe Analytics are somewhat different from other stories. Participants are not external customers, but internal users who make use of the dashboards and reports. This could be the […]
The Adobe Analytics Features Including Anomaly Detection
Over the years Adobe has continued to refine its products by improving and adding new features. The following are some of the features you get with Adobe analytics. Pre-Built Reporting and Analytics This lets you […]
Adobe Analytics For Marketing Analysis – A Review
Adobe Analytics is a set of tools used for real-time and predictive analytics and can be integrated with third-party sources. It incorporates the Marketing Reports and Marketing Analytics, Ad hoc investigation, and Data Workbench applications […]
The Flow Analysis Service By Adobe
According to Adobe flow analysis shows customer movement through your apps and websites. With the flow analysis, you can: Visualize the customer journey through your website or application Analyze where customers go before and after […]
A Review Of The Attribution Service By Adobe
Adobe is well known for its productivity suite of apps but despite their prowess in the world of digital art and illustration, Adobe is in another league of its own with a plethora of business […]